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What is the award-winning tequila brand founded by Matthew and Camila McConaughey that they are promoting without pants in their ads?

user2024-06-28 11:40
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Matthew and Camila McConaughey Go Pantsless (Again) To Promote Their Tequila Brand

Matthew McConaughey and his wife, Camila McConaughey, are known for their fun-loving personalities and their commitment to quality tequila. They’ve combined these passions in their award-winning tequila brand, Pantalones Organic Tequila.

In their latest ad campaign for summer, the McConaugheys are once again embracing their carefree attitude by going pantsless. The photo shows the couple grilling and enjoying summer together, with the caption “As summer continues to heat up, we think it’s officially time to declare our independence — from pants.”

The ad is part of Pantalones’ “official tequila of” campaign. The couple previously released a pickleball-related ad for “no pants day” back in May, which was also, of course, pantsless.

The McConaugheys launched Pantalones in the fall of 2023 with Blanco, Reposado, and Añejo. The award-winning line of tequila is “crafted to celebrate having fun, doing good, and not taking life too seriously,” according to a press release.

In its first year on the market, Pantalones’ Añejo tequila was recently awarded the San Francisco World Spirits Competition’s highest honor, the double gold – an award given when all judges unanimously voted it the best in class. Their Blanco tequila also received a gold medal, while the Reposado received the bronze.

The brand previously said in a release that almost all of their 2024 work will be pants-free. So, if you’re looking for a fun and delicious way to celebrate summer, grab a bottle of Pantalones and enjoy it pants-free!