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Gisele Bündchens Stunning Balmain Spring Campaign Channels Devil Wears Prada Vibes

user2024-06-20 13:13

Gisele Bündchen’s ‘Devil Wears Prada’ Vibes in Balmain’s Spring Campaign

Gisele Bündchen is back for another round of stunning Balmain fashion! After showcasing vibrant florals in the first part of the Spring 2024 campaign, the iconic model returns with a more sophisticated and structured look.

A Twist on the Classic

In the new set of ads, Gisele strikes elegant poses in black designs adorned with delicate golden floral embellishments. These pieces embody the essence of Balmain’s signature tailoring, with sharp lines and flattering silhouettes.

‘Devil Wears Prada’ Connection

Balmain’s creative director, Olivier Rousteing, says that Gisele’s role in the beloved film “The Devil Wears Prada” played a key role in choosing her for the campaign. He references Miranda Priestly’s infamous dismissal of florals-for-spring, which Rousteing and his team turned on its head with Balmain’s unique creations.

Rafael Pavarotti’s Lens

The campaign is brought to life by the renowned photographer Rafael Pavarotti. Rousteing describes him as the perfect choice, hailing him as Gisele’s “compatriot” and praising his ability to capture her “amazing personality” and “breathtaking beauty.”

Gisele as Miranda Priestly?

The images evoke a sense of the powerful Miranda Priestly, with Gisele sporting a structured suit that resembles the character’s chic office attire. However, Gisele adds her own touch of modern style with a sleek black gown and Balmain’s new Jolie Madame handbag.

Casual Chic

Despite her polished appearance in the campaign, off-duty Gisele embraces a more casual look. She has been spotted rocking flattering leggings in different colors, proving that she can effortlessly transition between high fashion and everyday comfort.


Gisele Bündchen’s Balmain campaign perfectly blends the sophistication of Miranda Priestly with the model’s own laid-back style. It’s a testament to her versatility and ability to embody different personas, cementing her status as a timeless fashion icon.